Even with the top items at the most affordable prices, buyers will be able to pass by if you don't have attractive photographs. The captivating Amazon product photos is the most effective way to boost Amazon sales, however for the majority of sellers who have background in the retail industry, taking pictures is not something that is naturally acquired.
We've covered the basics for amateur photographers by providing the diy guide for Amazon Product Photography But sometimes, the basics don't suffice. This guide we provide seven tips for innovative Amazon product photographs will make your products make your product stand out. These aren't the typical routine product images, and their distinctive imagery is guaranteed to make your product stand out and boost the sales you make on Amazon.
1. Blurry Outdoor Background
Amazon product photographs with a white background is required for your primary image, however, your other images can are more flexible. Alongside the standard photo of your product in use and infographics, you could show off your product against an outdoor blurred background.
The reason these photos are effective is because they let the customer envision what it would be like to experience the product without distracting them by background images. It's also simple to take simply by setting your camera for a wide aperture (a low F-stop). You don't have to think about the background since the customer won't be able to notice the majority of it.
2. It is floating on a White Background
If you're looking for some DIY special effects, take a picture of your product against white backgrounds to make it appears as if it's floating. This will not only meet Amazon's primary image requirement of white backgrounds but adds a unique look that your customers will likely to keep in mind.
There are two basic ways to achieve this effect:
- Suspend your product by using an elastic fishing line or invisible adhesive to hold the product upright when placed against white backgrounds
- Take a normal photo against white background. Edit your photo using Photoshop or other photo editing software. Photoshop
Whichever method you decide to take, keep the shadows of the floor to give a sense of reality to the buyer.
3. Infographic with Parts Labeled
Images that are infographics are ideal for the occasions when you need to display and explain. Certain products require a bit of explanation on the way they're used, and information graphic images tend to get more viewed rather than the text of instruction found in the product description.
However, instead in Listing the attributes that make up the product instead, consider making each component a label to explain the function of each. This is another reason to display the complete picture to your product. Additionally, it provides you the chance to talk about every benefit of your product like fascinating features that the customer might not have seen from other photos.
This kind of Amazon product photography is able to work double-time with interfaces and control panels where the buttons aren't immediately obvious.
4. Visual Effects to Show the movement
Moving parts are an advantage for certain products, particularly if the other products aren't as elastic. How do you display motion in a still photograph?
Utilizing basic photography or photo editing techniques, you can show motion in your still images using either one of the following methods:
- Make sure you set a low shutter speed for your camera to create blurred motion in your image. (This isn't easy if you don't have photography experience since you could end up blurring parts of the photograph you want to the shopper to view.)
- Create a sequence of pictures that have moving parts in various locations. After that, using photo-editing software, overlay all of the images on top of one others, and add some transparent (as in the illustration). This lets the customer see the motion range your product is able to move.
These methods can become more complex, particularly in the case of a lack of experience with photography or editing. If you're not confident of your photographic skills it is possible to use Amazon product photographer services. Here's how you can find the top Amazon product photographer.
5. Glass Floor
While it's true that this Amazon product photo concept won't work for all products however, for certain items it's a great method to showcase difficult to spot aspects. If your product features a unique bottom, like shoes with treads that are specially designed or a gadget that has feet that are gripped it is possible to display the item by using a glass floor angle.
The most straightforward way to do it is to put your product onto its back and shoot at an angle that makes it appear as it's beneath. If that's not feasible then you could also place the product on the top of a pane of glass and snap the image from below. This provides customers with a clear view of the product that they could not be able to see otherwise, and allows them to verify the quality or safety of specific products.
6. Testimonial Cards
Similar to our concept for infographics that have labeled components You can also utilize your images to highlight specific benefits that a buyer might not want to read the product descriptions. In this scenario you can use product images to highlight any famous brands or the publicity the product received.
Although the Amazon product photography isn't specifically focused on the product but you may make use of the image to showcase an brand emblem or of a notable or famous person who is a fan or patron of the product. Customers are attracted by social proof. So if they spot another well-known brand logo on your photos as well as read that they have endorsed the brand, that's a huge move to encourage them to buy or increase FBA sales.
7. Silhouettes of People
The brick-and-mortar stores employ mannequins so that shoppers can visualize them wearing the clothing. The same concept is applicable in Amazon product photography, using nondescript silhouettes of individuals.
The idea of keeping the subject in the photograph ambiguous -for example, shadows, outline, or cartoon, offers two advantages. Like the more traditional mannequinsand models, having an ambiguous person in the picture allows the buyer to imagine them in the moment, rather than the more detailed model. The second reason is that silhouettes reduce details that don't relate to the product which means that the customer will be able to concentrate on what you're selling, and less on who's in the photo.
